Publications (Click title to download/request a PDF.)
Lee, C. Y., Morewedge, C. K., Hochman, G., & Ariely, D. (In press). Small probabilistic discounts stimulate spending: Pain of paying in price promotion. Journal of the Association of Consumer Research, forthcoming.
Morewedge, C. K., Zhu, M, & Buechel, E. C. (In press). Hedonic contrast effects are larger when comparisons are social. Journal of Consumer Research, forthcoming.
Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical
goods. Journal of Consumer Research, 44(6), 1343-1357.
Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (2018). Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions. Management Science, 64 (4), 1879-1910.
Morewedge, C. K., Tang, S., & Larrick, R. P. (2018). Betting your favorite to win: Costly reluctance to hedge desired outcomes. Management Science, 64(3), 997-1014.
Morewedge, C. K., & Kupor, D. M. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K. Fox and K. Christoff (Eds.), The Oxford Handbook of Spontaneous Thought: Mind wandering, Creativity, Dreaming, and Clinical Disorders (pp 35-46). Oxford University Press.
Tang, S., Morewedge, C. K., Larrick, R. P., & Klein, J. (2017). Disloyalty aversion: Greater reluctance to bet against close others than the self. Organizational Behavior and Human Decision Processes, 140, 1-13.
Buechel, E. C., Zhang, J., & Morewedge, C. K. (2017). Impact bias or underestimation?
Outcome specifications predict the direction of affective forecasting errors. Journal of
Experimental Psychology: General, 146(5), 746-761.
Symborski, C., Barton, M., Quinn, M. M., Korris, J. H., Kassam, K. S., & Morewedge, C. K. (2017). The design and development of serious games using iterative evaluation. Games and Culture, 12(3), 252-268.
Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). Selective sensitization: Consuming a food activates a goal to consume its complements. Journal of Marketing Research, 53(6), 1034-1049.
Morewedge, C. K. (October 16, 2016). Why you should bet against your candidate. The New York Times, SR 9.
Lau, T., Morewedge, C. K., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, 27(10), 1340-1351.
Kappes, H. B., & Morewedge, (2016). Mental simulation as substitute for experience. Social and Personality Psychology Compass, 10(7), 405-420.
Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food. Psychological Science, 27(6), 894-903.
Morewedge, C. K. (May 13, 2016). Why buyers and sellers inherently disagree on what things are worth. Harvard Business Review (digital).
Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.
Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., LeBrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences. Management Science, 61(10), 2468-2486.
Click here for a preprogramed Qualtrics version of our bias blind spot scale.
Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. Supplemental materials.
Morewedge, C. K. (October 13, 2015). How a video game helped people make better decisions. Harvard Business Review (digital).
Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review. Trends in Cognitive Sciences, 19(6), 339-348.
Morewedge, C. K., & Hershfield, H. (2015). Consumer prediction: Forecasted utility, psychological distance, and their intersection. In M. I. Norton, D. Rucker, and C. Lamberton (Eds.), Cambridge Handbook of Consumer Psychology (pp. 65-89). New York, NY: Cambridge University Press.
Hamerman, E. J., & Morewedge, C. K. (2015). Reliance on luck: Identifying which achievement goals elicit superstitious behavior. Personality and Social Psychology Bulletin, 41(3), 323-335.
Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2014). Social defaults: Observed choices become choice defaults. Journal of Consumer Research, 41(3), 746-760.
Morewedge, C. K., Giblin, C. E., & Norton, M. I. (2014). The (perceived) meaning of spontaneous thoughts. Journal of Experimental Psychology: General, 143(4), 1742-1754.
Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Interference of the end: Why recency bias in memory determines when a food is consumed again. Psychological Science, 25(7), 1466-1474.
Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Does liking or wanting determine repeat consumption delay? Appetite, 7(1), 59-65.
Morewedge, C. K., Krishnamurti, T., & Ariely, D. (2014). Focused on unfairness: Alcohol intoxication increases the costly rejection of inequitable rewards. Journal of Experimental Social Psychology, 50(1), 15-20.
Buechel, E. C., Zhang, J., Morewedge, C. K., & Vosgerau, J. (2014). More intense experiences, less intense forecasts: Why affective forecasters overweight probability specifications. Journal of Personality and Social Psychology, 106(1), 20-36.
Buechel, E. C., & Morewedge, C. K. (2014). The (relative and absolute) subjective value of money. In E. H. Biljleveld and H. Aarts (Eds.), The Psychological Science of Money (pp. 93-120). New York, NY: Springer.
Morewedge, C. K., & Buechel, E. C. (2013). Motivated underpinnings of the impact bias in affective forecasts. Emotion, 13(6), 1023-1029.
Morewedge, C. K. (2013). It was a most unusual time: How memory bias engenders nostalgic preferences. Journal of Behavioral Decision Making, 26(4), 319-326.
Morewedge, C. K., Chandler, J., Smith, R., Schwarz, N., & Schooler, J. (2013). Lost in the crowd: Entitative group membership diminishes mind attribution. Consciousness and Cognition, 22, 1195-1205.
Giblin, C. E., Morewedge, C. K., & Norton, M. I. (2013). Unexpected benefits of deciding by mind wandering. Frontiers in Psychology, 4(598), doi: 10.3389/fpsyg.2013.00598.
Morewedge, C. K., & Todorov, A. (2012). The least likely act: Overweighting atypical past behavior in behavioral predictions. Social Psychological and Personality Science, 3(6), 760-766.
Cryder, C. E., Springer, S., & Morewedge, C. K. (2012). Guilty feelings, targeted actions. Personality and Social Psychology Bulletin, 38(5), 607-618.
Kassam, K. S., Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2011). Winners love winning and losers love money. Psychological Science, 22, 602-606.
Morewedge, C. K., Huh, Y. E., & Vosgerau, J. (2010). Thought for food: Imagined consumption reduces actual consumption. Science, 303, 1530-1533.
Haran, U., Moore, D. A., & Morewedge, C. K. (2010). A simple remedy for overprecision in judgment. Judgment and Decision Making, 5(7), 467-476.
Morewedge, C. K., & Kahneman, D. (2010). Associative processes in intuitive judgment. Trends in Cognitive Sciences, 14(10), 435-440.
Morewedge, C. K., Gilbert, D. T., Myrseth, K. O. R., Kassam, K. S., & Wilson, T. D. (2010). Consuming experiences: Why affective forecasters overestimate comparative value. Journal of Experimental Social Psychology, 46(6), 986-992.
Waytz, A., Morewedge, C. K., Epley, N., Montelone, G., Gao, J. H., & Cacioppo, J. T. (2010). Making sense by making sentient: Effectance motivation increases anthropomorphism. Journal of Personality and Social Psychology, 99(3), 410-435.
Morewedge, C. K., Gray, K., & Wegner, D. M. (2010). Perish the forethought: Premeditation engenders misperceptions of personal control. In R. Hassan, K. Ochsner, & Y. Trope (Eds.), Self-control in brain, mind, and society (pp. 260-278). New York: Oxford University Press.
Morewedge, C. K. (2009). Negativity bias in attribution of external agency. Journal of Experimental Psychology:General, 138(4), 535-545.
Morewedge, C. K., Shu, L. L., Gilbert, D. T., & Wilson, T. D. (2009). Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology, 45, 947-951.
Morewedge, C. K., Kassam, K. S., Hsee, C. K., & Caruso, E. M. (2009). Duration sensitivity depends on stimulus familiarity. Journal of Experimental Psychology:General, 138(2), 177-186.
Morewedge, C. K., & Norton, M. I. (2009). When dreaming is believing: The (motivated) interpretation of dreams. Journal of Personality and Social Psychology, 96(2), 249-264.
Morewedge, C. K., & Clear, M. E. (2008). Anthropomorphic God concepts engender moral judgment. Social Cognition, 26(2), 181-188.
Morewedge, C. K., Holtzman, L., & Epley, N. (2007). Unfixed resources: Perceived costs, consumption, and the accessible account effect. Journal of Consumer Research, 34(December), 459-467.
Morewedge, C. K., Gilbert, D. T., Keysar, B., Berkovits, M. J., & Wilson, T. D. (2007). Mispredicting the hedonic benefits of segregated gains. Journal of Experimental Psychology:General, 136, 700-709.
Morewedge, C. K., Preston, J., & Wegner, D. M. (2007). Timescale bias in the attribution of mind. Journal of Personality and Social Psychology, 93(1), 1-11.
Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2005). The least likely of
times: How remembering the past biases forecasts of the future. Psychological Science, 16(8), 626-630.
Gilbert, D. T., Morewedge, C. K., Risen, J. L., & Wilson, T. D. (2004). Looking forward to looking backward: The misprediction of regret. Psychological Science 15(5), 346-350.
Epley, N., Morewedge, C. K., & Keysar, B. (2004). Perspective taking in children and adults: Equivalent egocentrism but differential correction. Journal of Experimental Social Psychology, 40(6), 760-768.
Gilbert, D. T., Lieberman, M., Morewedge, C. K., & Wilson, T. D. (2004). The peculiar longevity of things not so bad. Psychological Science, 15(1), 14-19. *Editor’s Choice Article (2004). Science, 303, 436.