Broadly, I study the cognitive and affective processes involved in judgment and decision making (Morewedge & Kahneman, 2010 TiCS). My research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food and actual consumption of that food (Morewedge, Huh, & Vosgerau, 2010, Science). Click here to hear a discussion about this work on NPR or here for a broader discussion of this line of research on bloggingheads.

My secondary line of research examines the attribution and discernment of thought—how we decide which entities are capable of having thoughts, what thoughts are our own, and what thoughts and events were intended. For example, people are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009, JEP:General). People are more likely to believe their dreams and random, spontaneous thoughts reveal deep insights about themselves than intended and deliberative thoughts (Morewedge, Gilblin, & Norton, 2014, JEP: General; Morewedge & Norton, 2009, JPSP). Click here to hear a discussion of some of this work on bloggingheads.

Recent Work

Morewedge, C. K., Tang, S., & Larrick, R. P. (2016). Betting (your) favorite to win: Costly reluctance to hedge desired outcomes. Management Science, forthcoming.

Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (2016). Neglect of external demands (NED) scale: Measuring the coherence, consequences, and correction of correspondence bias. Management Science, forthcoming.

Lau, T., Morewedge, C. K., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, forthcoming.

Kappes, H. B., & Morewedge, (2016). Mental simulation as substitute for experience. Social and Personality Psychology Compass, forthcoming.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). Selective sensitization: Consuming a food activates a goal to consume its complements. Journal of Marketing Research, forthcoming.

Symborski, C., Barton, M., Quinn, M. M., Korris, J. H., Kassam, K. S., & Morewedge, C. K. (2016). The design and development of serious games using iterative evaluation. Games and Culture, forthcoming.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food. Psychological Science, 27(6), 894-903.

Morewedge, C. K. (May 13, 2016). Why buyers and sellers inherently disagree on what things are worth. Harvard Business Review (digital).

Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.

Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., LeBrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences. Management Science, 61(10), 2468-2486.

Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. Supplemental materials.

Morewedge, C. K. (October 13, 2015). How a video game helped people make better decisions. Harvard Business Review (digital).

Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review. Trends in Cognitive Sciences, 19(6), 339-348.

Morewedge, C. K., & Hershfield, H. (2015). Consumer prediction: Forecasted utility, psychological distance, and their intersection. In M. I. Norton, D. Rucker, and C. Lamberton (Eds.), Cambridge Handbook of Consumer Psychology (pp. 65-89). New York, NY: Cambridge University Press.

Hamerman, E. J., & Morewedge, C. K. (2015). Reliance on luck: Identifying which achievement goals elicit superstitious behavior. Personality and Social Psychology Bulletin, 41(3), 323-335.