Carey Morewedge is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University. Before joining Boston University in 2014, he served on the faculty of the Tepper School of Business and the Department of Social and Decision Sciences at Carnegie Mellon University, preceded by a postdoc in the Woodrow Wilson School of Public and International Affairs at Princeton University. He received his PhD in Social Psychology from Harvard University in 2006.

Professor Morewedge's research examines psychological biases in judgment and decision making (e.g., Morewedge & Kahneman, 2010, TICS). It identifies their causes, consequences, and develops interventions to mitigate them. Through this lens, his research focuses on two substantive areas. The first is how higher-order mental processes determine how pleasurable or desirable experiences were, are, or will be. This work examines their influence on affect, value, decisions, and behavior. His second substantive focus is how higher-order mental processes influence attributional judgments. How we discern the cause of a thought or action, and consequences of these judgments for phenomena ranging from the interpretation of dreams to paradoxical betting behavior.

Professor Morewedge has published more than 40 articles and chapters in journals including Science, Trends in Cognitive Sciences, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Psychology: General, and the Journal of Personality and Social Psychology. He has received more than $2 million in external research funding and awards for his work including the Wegner Theoretical Innovation Prize from the Society for Personality and Social Psychology, an Idea of the Year from The New York Times, and inclusion in Poets and Quant's Top 40 under 40 Business School Professors.

His recent work appears below (2015+)

Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (in press). Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions. Management Science, forthcoming.

Morewedge, C. K., & Kupor, D. M. (in press). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K. Fox and K. Christoff (Eds.), The Oxford Handbook of Spontaneous Thought: Mind wandering, Creativity, Dreaming, and Clinical Disorders. Oxford University Press, forthcoming.

Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical
. Journal of Consumer Research, 44(6), 1343-1357.

Morewedge, C. K., Tang, S., & Larrick, R. P. (2018). Betting your favorite to win: Costly reluctance to hedge desired outcomes. Management Science, 997-1014.

Morewedge, C. K. (February 12, 2018). Was 2017 the worst year ever? It depends when you're asked. Behavioral Scientist.

Atasoy, O., & Morewedge, C. K. (December 22, 2017). Customers won't pay as much for digital goods. Harvard Business Review (digital).

Tang, S., Morewedge, C. K., Larrick, R. P., & Klein, J. (2017). Disloyalty aversion: Greater reluctance to bet against close others than the self. Organizational Behavior and Human Decision Processes, 140, 1-13.

Buechel, E. C., Zhang, J., & Morewedge, C. K. (2017). Impact bias or underestimation?
Outcome specifications predict the direction of affective forecasting errors
. Journal of
Experimental Psychology: General, 146(5),

Symborski, C., Barton, M., Quinn, M. M., Korris, J. H., Kassam, K. S., & Morewedge, C. K. (2017). The design and development of serious games using iterative evaluation. Games and Culture, 12(3), 252-268.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). Selective sensitization: Consuming a food activates a goal to consume its complements. Journal of Marketing Research, 53(6), 1034-1049.

Morewedge, C. K. (October 16, 2016). Why you should bet against your candidate. The New York Times, SR 9.

Lau, T., Morewedge, C. K., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, 27(10), 1340-1351.

Kappes, H. B., & Morewedge, (2016). Mental simulation as substitute for experience. Social and Personality Psychology Compass, 10(7), 405-420.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food. Psychological Science, 27(6), 894-903.

Morewedge, C. K. (May 13, 2016). Why buyers and sellers inherently disagree on what things are worth. Harvard Business Review (digital).

Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.

Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., LeBrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences. Management Science, 61(10), 2468-2486.

Click here for a preprogramed Qualtrics version of our bias blind spot scale.

Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. Supplemental materials.

Morewedge, C. K. (October 13, 2015). How a video game helped people make better decisions. Harvard Business Review (digital).

Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review. Trends in Cognitive Sciences, 19(6), 339-348.

Morewedge, C. K., & Hershfield, H. (2015). Consumer prediction: Forecasted utility, psychological distance, and their intersection. In M. I. Norton, D. Rucker, and C. Lamberton (Eds.), Cambridge Handbook of Consumer Psychology (pp. 65-89). New York, NY: Cambridge University Press.

Hamerman, E. J., & Morewedge, C. K. (2015). Reliance on luck: Identifying which achievement goals elicit superstitious behavior. Personality and Social Psychology Bulletin, 41(3), 323-335.