Carey K. Morewedge is a Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University.

Broadly, Professor Morewedge's research examines psychological biases in judgment and decision making. He identifies their causes, consequences, and develops interventions to mitigate them. Through this lens, it explores two substantive areas. The first is on psychological determinants of value in its many forms, including utility, money, choices, and consummatory behavior. A more recent second focus is on psychological barriers to the adoption of new technologies, such as digital goods and artificial intelligence.

Professor Morewedge has published more than 60 articles and chapters in journals including Science, Trends in Cognitive Sciences, Psychological Science, Nature Human Behavior, Journal of Consumer Research, Journal of Marketing Research, Management Science, Journal of Experimental Psychology: General, and the Journal of Personality and Social Psychology. His popular writing has appeared in The New York Times and Harvard Business Review. He has received more than $2.4 million in external research funding and awards for his work, including the Wegner Theoretical Innovation Prize from the Society for Personality and Social Psychology, recognition as a MSI Scholar, an Idea of the Year from The New York Times, and inclusion in Poets and Quant's Top 40 under 40 Business School Professors.

Before joining Boston University in 2014, Professor Morewedge served on the faculty of the Tepper School of Business and the Department of Social and Decision Sciences at Carnegie Mellon University. There he was a director of the Center for Behavioral and Decision Research. His prior position was a postdoc in the Center for Health and Wellbeing in the Princeton School of Public and International Affairs at Princeton University. He received his PhD in Social Psychology from Harvard University.

Recent work (2018+). Click on title to download.

Yoon, H., Yang, Y., & Morewedge, C. K. Early cost realization and college choice. Journal of Marketing Research.    

Cadario, R., Longoni, C.& Morewedge, C. K. Understanding, explaining, and utilizing medical artifical intelligence. Nature Human Behavior. 

Lee, C.Y., & Morewedge, C. K. (2021). Noise increases anchoring effects. Psychological Science

Whitley, S., Garcia-Rada, X., Bardhi, F., Ariely, D., & Morewedge, C. K. (2021). Relational spending in funerals: Caring for others loved and lost. Journal of Consumer Psychology. 

Imas, A., Loewenstein, G., & Morewedge, C. K. (2021). Mental money laundering: A motivated violation of fungibility. Journal of European Economic Association.

Morewedge, C. K. (2021). Psychological ownership: Implicit and explicit. Current Opinion in Psychology, 39, 125-132. 

Putnam-Farr, E., & Morewedge, C. K. (2021). Which social comparisons influence happiness with unequal pay? Journal of Experimental Psychology: General, 150(3), 570-582.

Morewedge, C. K., Monga, A., Palmatier, R., Shu, S., & Small, D. (2021). Evolution of consumption: A psychological ownership framework. Journal of Marketing, 85(1), 196-218.

Yoon, H., Scopelliti, I., & Morewedge, C. K. (2021). Decision making can be improved through observational learning. Organizational Behavior and Human Decision Processes, 162, 155-188.  

Longoni, C., Bonezzi, A., & Morewedge, C.K. (2020). Resistance to medical artificial intelligence is an attribute in a compensatory decision process: response to Pezzo and Becksted (2020). Judgment and Decision Making, 15(3), 446-448.

Longoni, C., Bonezzi, A., & Morewedge, C. K. (2019). Resistance to medical artificial intelligence. Journal of Consumer Research,46(4), 629--650.

Longoni, C., & Morewedge, C. K. (October 30, 2019). AI can outperform doctors. So why don't patients trust it? Harvard Business Review, digital.

Morewedge, C. K. (October 29, 2019). How to stop cognitive bias from affecting our decisions. The Hill (Op-ed).

Sellier, A. L., Scopelliti, I., & Morewedge, C. K. (October 8, 2019). New evidence reveals training can reduce cognitive bias and improve decision making. Forbes (Op-ed).

Sellier, A. L., Scopelliti, I., & Morewedge, C. K. (2019). Debiasing training improves decision making in the field. Psychological Science, 30(9), 1371-1379.

Morewedge, C. K., Zhu, M, & Buechel, E. C. (2019). Hedonic contrast effects are larger when comparisons are social. Journal of Consumer Research, 46(2), 286-302.

Lee, C. Y., Morewedge, C. K., Hochman, G., & Ariely, D. (2019). Small probabilistic discounts stimulate spending: Pain of paying in price promotion. Journal of the Association of Consumer Research, 4(2),160-171.

Putnam-Farr, E., & Morewedge, C. K. (2019). Comparing one and many: Insights from judgment and decision making for social comparison. In J. Suls, R. L. Collins, and L. Wheeler (eds.), Social Comparison in Judgment and Behavior. Oxford University Press (pp. 386-429).

Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical goods. Journal of Consumer Research, 44(6), 1343-1357.

Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (2018). Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions. Management Science, 64 (4), 1879-1910.

Morewedge, C. K., Tang, S., & Larrick, R. P. (2018). Betting your favorite to win: Costly reluctance to hedge desired outcomes. Management Science, 64(3), 997-1014.

Morewedge, C. K., & Kupor, D. M. (2018). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K. Fox and K. Christoff (Eds.), The Oxford Handbook of Spontaneous Thought: Mind wandering, Creativity, Dreaming, and Clinical Disorders (pp 35-46). Oxford University Press.

Morewedge, C. K. (February 12, 2018). Was 2017 the worst year ever? It depends when you're asked. Behavioral Scientist.